“We are not in this to make money; we are in this to make a difference.”

Our Sustainable, Upcycling Food Journey

Working in the restaurant industry, Reyanne and Krissy witnessed first hand high protein, nutrient dense grains being wasted. No, this is not the scraps on people’s plate. This is untouched, edible, delicious grains that big volume restaurants over-supply on. At the end of the night, if there are not enough sales, sadly, the excess grains get discarded. Hard to believe? It’s true. That is why we made it our mission to make a difference and “re-purpose” these wonderful grains into healthy, nutritious cookies.

So how did we start? One night after closing, we decided to take the excess grains home. We did what any reasonable person would do. Pack it up into personal portions and take it to the homeless. 

After doing this a few times, we soon realized there had to be a more efficient way to get this nutrient dense food to the people who need it the most. This became one of the core values in our company. We want to bridge the gap between food waste and food insecure populations.

Fast forward to the “ah-ha” moment of soulMUCH. Reyanne was walking down the protein aisle in Sprouts looking at all the latest protein snacks. She picked up a product, immediately read the nutrients listed on the back of the ingredients (muscle memory for a nutrition student), and realized the first few ingredients were: dehydrated brown rice, quinoa, barley. Bingo!

Reyanne quickly shared her thoughts with Krissy and the very beginnings of soulMUCH was born. After weeks of deciding what product to make, the two of them thought how do you take great food that is being wasted and make it, well, wanted? They started to think about what foods or snacks does everyone absolutely love? Cookies!

Now that they had a supply of nutritious food and the end product in mind, cookies, the two entrepreneurs decided to build a business. They soon joined a business incubator on the San Diego State University (SDSU) campus, the Zahn Innovation Platform LaunchPad.

Although we are yes, selling cookies, our mission is much greater than that. We want to build awareness around “food waste” because most of it is not “food waste”, rather just “wasted food.”

While we currently operate as a for-profit enterprise, we are mission-driven— with a vision to move healthy products into food deserts and food banks as we expand. We can all agree that we want a cleaner, healthier, and more sustainable planet. We are simply giving the aware consumer a chance to do just that- by eating healthy cookies.

Join us on our mission to reduce food waste. It’s worth doing.